Photo: Julyo Saenz

How do I market my woodworking business?

Design a showroom either in your home or in your storefront. ... Buy advertising in newspapers or industry-specific publications, like woodworking or home design magazines. ... Create a social network following. ... Rent booth space at trade shows. ... Send direct mail to new homeowners in your area. ... Reward referrals.

smallbusiness.chron.com - How to Advertise Your Custom Woodworking Service

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1. Design a showroom either in your home or in your storefront. Build several of your most popular pieces and display them in a way in which they would be used. Place hardback books on bookshelves and set decorations such as silk flower arrangements on side tables you built. Have a book with photos of other samples of your work for customers to see. Seeing the detail of the custom woodwork in person can create an emotion in a customer that a photo in a newspaper ad cannot. 2. Buy advertising in newspapers or industry-specific publications, like woodworking or home design magazines. Some publications offer package deals to run your ads in both print and online editions. Start with classified ads, which are cheaper, and move to large print ads with photos when your budget allows. 3. Create a social network following. Join social networking groups on Facebook, Twitter and LinkedIn, start a blog and invite your network to read it. Blog about items that might interest a wide range of people, such as woodworking tips, how-to articles or tricks of the trade. Post excerpts of your blog on the social networking sites and link to the blog from your profiles. 4. Rent booth space at trade shows. Choose trade shows that are relevant to the people most likely to use your service, such as home remodeling or antique shows. Have sample furniture for people to sit on and display photos of more complicated pieces, such as built-in bookshelves. Offer door prizes in return for attendees' contact information, giving you the ability to follow up with potential customers in the future. 5. Send direct mail to new homeowners in your area. Most areas have a welcome packet with local deals that are sent to people who have recently purchased homes in that area. Include your brochure in the welcome packet. Alternatively, buy a list of addresses of new homeowners from a mailing list company. These can sometimes be expensive, but they help you reach a group of people ready to personalize their new homes with custom woodworking.

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What is a knockdown fitting?

technologystudent.com - Knock-Down K/D Fittings 1 - Technology Student

KNOCK-DOWN (K/D) JOINTS

V. Ryan © 2003 - 2008

Knock-down fittings are those that can be put together easily, normally using only a screw driver, a drill, a mallet/hammer and other basic tools. They are temporary joints although many are used to permanently join together items such as cabinets and other pieces of furniture that are purchased in a flat pack. PLASTIC CORNER BLOCK (FIXIT BLOCKS) : The corner block is pressed against the two pieces of material (normally wood based). Screws are used to fix the block into position. This type of joint is used to fit modern cabinets such as those found in a kitchen. It is a relatively strong joint although it has the advantage that it can be dismantled using a screwdriver. NATURAL WOOD FITTING (SQUARE SECTION BATTEN) : A piece of material such as pine can be drilled and screws can be passed through these holes. This gives a cheap and effective knock-down joint. The screws are normally countersunk into the knock-down fitting. TWO BLOCK FITTING (LOK-JOINTS) : These are made from plastic. A bolt passes through the first fitting into the thread of the second. As the bolt is tightened it draws the two fittings together. The pins help keep the fitting straight. This gives a very strong joint and it can be dismantled using a screwdriver. RIGID JOINT : These are normally moulded in plastic which makes them strong. Screws pass through the four holes which hold the sides at each corner firmly together. QUESTION : Draw two examples of knock-down fittings and explain how they are used. Include diagrams and notes.

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