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Should I advertise all my Etsy listings?

Etsy encourages sellers to promote all their active listings the first time they start running paid campaigns. This is a good strategy because if you promote all your active listings, Etsy's Ads tool will have a chance to gain more data on what your shop is all about and how users interact with your storefront.

etsymarketer.com - How Many Listings Should I Advertise On Etsy
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Thinking about investing in Etsy ads? We’re not surprised; since the pandemic, Etsy has become an increasingly popular place for both sellers and customers. In fact, stats show that Etsy has become the second most popular marketplace outside of China. This means that you’ll need to put some extra effort to stand out from competitors and create compelling product listings that attract new shoppers. One of the quickest and easiest ways to get your items in front of new audiences is to invest in Etsy ads. The good thing about Etsy ads is that they are a low-risk option financially as the lowest bid you can place on them is $0.2. However, Etsy ads can be complicated to understand as Etsy’s advertising works as an auction system. Etsy’s paid advertising system is complicated and many sellers get confused by the variety of factors that influence the ads placed in search results. In this article, we’ll answer some of the most important questions sellers have when it comes to paid advertising on Etsy so you can make better use of your advertising budget.

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Start doing email marketing to your Etsy Shop customers with Marketsy

Marketsy helps you download your customer emails, names, and order details so you can start doing email marketing to your customers. Email marketing is most profitable form of digital marketing and is the fastest way to get your ecommerce shop to have sales.

Learn more with the link – Marketsy — Etsy Email Downloader

Etsy promoted listings are paid ads that sellers can use to increase their shop’s visibility in search results. With these ads, you can reach new audiences, bring in foot traffic, and ultimately increase your revenue. These ads can be purchased through the Advertising Dashboard in the Shop Manager. Listings that are promoted on Etsy show up on the platform websites and on Etsy’s mobile apps. Etsy encourages sellers to promote all their active listings the first time they start running paid campaigns. This is a good strategy because if you promote all your active listings, Etsy’s Ads tool will have a chance to gain more data on what your shop is all about and how users interact with your storefront. When you promote all your listings at once, the tool starts advertising your lists based on what it already knows about your shop. Simply put, the tool will start making more strategic decisions about when it’s best to promote your listings and for which keyword searches. This can be very beneficial for your store as—in some cases—some of your least converting product listings may become the most popular. It’s worth noting that your budget also influences Etsy’s Search Algorithm as well as the length of the campaign. The platform advises sellers that it’s best to promote all their product listings for at least 30 days, so the Etsy Ads tool can collect enough data to make a proper ad placement. Of course, if your store has a large and diverse inventory this means that you’ll need to invest a higher budget. Etsy ads work based on a CPC (Cost Per Click) model, which means that you’ll be charged only if a shopper clicks on your listings. Although promoting all your listings, in the beginning, is the best advertising strategy on the platform, this doesn’t mean that you should renounce Etsy ads if you have a limited advertising budget. In this case, you can put ads on your high-converting product listings. These listings are already bringing in traffic, so there’s a good chance they’ll continue to perform well if they get better placement in search results.

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Etsy sellers have a divided opinion when it comes to Etsy ads. As every store is different, the answer to whether you should invest in Etsy ads is influenced by various factors and not just your budget. For example, new shops can invest in Etsy ads in order to increase visibility at the beginning and this may turn beneficial. However, shops that already have reviews and optimized listings can have more profit from Etsy ads because the tool will have more accurate data about your shop. This also means that running ads on listings that are not optimized for Etsy’s Search Algorithm may be a complete waste of your time and budget even if you add a higher bid. On the other hand, running ads on well-optimized listings and your top performers may increase your revenue and bring in potential customers that you won’t be able to reach otherwise. The important thing here is that you don’t need to stress about it and overthink it because you can start with a low investment. The lowest bid you can put on your product listings is $0.2 so you can check if paid campaigns work for your business without making a huge investment. If you start running ads be sure to measure your return on investment as this is the quickest way to learn whether they are beneficial for your business.

Which Factors Influence Your Etsy Listing Performance?

Your ad placement in Etsy’s search results is influenced by a couple of factors. What’s more, all paid ads on the platform participate in an auction system where they compete against each other for placement in search results. Here are the main factors that affect your paid campaigns on Etsy.

Listing Quality

All listings on Etsy receive a quality score. Your shop’s history as well as your listing titles and tags affect your quality score. It’s advisable that you put some effort to optimize your listings before you invest in ads. Getting a good placement in an ads auction is almost impossible if you don’t have strong SEO.

The Bid Amount

The bid is the amount you’re willing to pay for one listing. The higher bid you place on your product listings, the better placement they get in search results. This means that if you have a product listing with a low score, it may start performing better and get better placement in search results due to the amount of your bid. Keep in mind that anytime a shopper clicks on your listing, you’ll be charged. When it comes to the bid amount there are also some other factors that determine whether your product listings will win in the ads auction. The Etsy ads tool also monitors whether the bid amount you put on your product listings reflects the value of your items. Also, even if your bid amount is high, your ad may not get the best placement if the likelihood of a sale is low.

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Search Relevance

Etsy also analyzes whether the tags in your product listings match people’s search queries. Another important thing you should know is that your listings won’t be displayed to customers that live in a place where you don’t ship or to customers that are looking for products in a different price range. The amount you put on a bid can change over time because the ads that participate in an auction are constantly changing. The amount can be higher or lower and this is also determined by the other factors that influence your ad placement.

How Are Listings Ordered on Etsy?

The first thing you should know is that Etsy ads only appear in the designated ads space. This means that there’s a different algorithm for promoted listings and a different algorithm for all other listings. All promoted listings participate in the auction system and depending on their score they receive a place in the designated ad space. The platform doesn’t make it clear how exactly these ads are ordered in the ad space but only suggests that all factors mentioned above influence the placement. There’s a chance you tried to see your own ads on Etsy but you didn’t see them in search results. Don’t panic, this doesn’t mean that there’s something wrong with your ads. In fact, this is a very common situation on Etsy because the platform uses several factors before they place an ad in search results. The likelihood of a sale is one of the main factors that affect the Etsy ads tool, so if you’re searching for your ads and you don’t find them it may be that the platform has determined that your product listings have a low chance of converting in that particular moment.

etsymarketer.com - How Many Listings Should I Advertise On Etsy
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