What are some unique business names?

Unique business name ideas Arctic Wolf Neworks, Inc (cyber security) The Zebra (car insurance comparison website) Purple Mango (this is the name for a cafe, a skincare and laser office, and a media company) Blue Kite Web Solutions LLC. The Maroon Door (restaurant) Unchained Carrot (marketing) The Orange Goat (restaurant)

wordstream.com - 268 Creative Business Name Ideas (Curated, Not Generated!)

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Did you know…

Kodak got its name because the founder thought the letter K sounded strong and incisive?

Lego comes from the Danish “leg godt” which means “play well?”

WD-40 was named so because the formula was finally successful on its 40th try?

My point is, you do NOT need a business name generator to come up with a creative name for your business.

I rest my case.

I know I know, pet businesses are easy for creative names. But creative doesn’t have to mean funny. It just has to have character. So in this post, I’ll be sharing over 200 business names ideas and examples to help you come up with business names that are catchy, personal, cryptic, thought-provoking, bold, and more.

About this business name ideas list

The examples accompanying each idea are real business names, so use them only as inspiration. See the end of the post for ways to check for business name availability in your state and the U.S.

Here are the categories of business name ideas this post covers:

And don’t miss my guide on how to come up with a business name—complete with mistakes to avoid, even more ideas, and how to register your name officially.

Creative business name ideas

There are so many ways to be creative with your business name. Here are just a few ideas.

Use (or make up) words associated with your industry

Think about adjectives that describe your customers or how they want to feel as a result of your products or services. For example, “intrepid” means fearless and adventurous—a good name for a travel company!

Percepta (security)

Exela Movers

Ibotta, Inc. (consumer services)

Wanderu (hospitality & tourism)

Aceable, Inc. (online learning)

Intrepid Travel

Defendify (security)(Plus, how freaking fun is this word to say?)

Twisters Gymnastics Academy

Aims Community College

Kaboom Fireworks

Compass Mortgage

Marathon Physical Therapy

Semicolon Bookstore

Use an idiom, adage, or common phrase

We claim to hate cliches, but our brains inherently trust that with which it is familiar, so this isn’t a bad way to go. Plus, not all common phrases are annoying cliches. Try out idioms, famous quotes or lyrics, or just small bits from them.

9Yards Media

When Pigs Fly (food)

Light As a Feather (health and beauty)

More Than Words (retail)

Top It Off (fashion)

Bent Out of Shape Jewelry

To Each Their Own, LLC (beauty salon)

What You Will Yoga

EBA’s (Everything But Anchovies)

Soft As a Grape (clothing and retail)

Go for something epic

There are tons of characters in history and entertainment that signify traits or qualities you may want associated with your business. Here are a few examples:

Atlantis Sports Club & Spa

Atlantis is a legendary utopian civilization.

Atlantis is a legendary utopian civilization. Saga Innovations

A saga is a long story of heroic achievement.

A saga is a long story of heroic achievement. Atlas Ventures

Atlas is the Greek god of endurance and strength

Atlas is the Greek god of endurance and strength Titan alarm

Jarvis Surgical

J.A.R.V.I.S is Just a Rather Very Intelligent System, a character in Marvel movies..

Catchy business name ideas

Catchy business names are easy and fun to say and stick well in peoples’ memories. Here are some ideas on how to come up with a business name that rolls off the tongue and plants itself in the brain.

Combine words

There are ample ways to be clever here. Just make sure that the word combo is actually easy and intuitive to say, and doesn’t just look good written out. For example, ValiDaTEk is clever (validate + technology), but is it “va-LID-a-tek” or “val-i-DAY-tek”? These are micro interruptions that can subconsciously deter someone from referring or even contacting your business. Here are some fun combo business names:

Groupon

Influitive

Spinfluence

Intellivision

Perficient (proficient, perfect, efficient)

Omnilert

Technologent

Securiteam

Innometrics

Give it a rhyme

Want to know another copywriting psychology fun fact? The cognitive fluency of a piece of content influences how true or trustworthy the reader perceives it to be. And we all know how fluent rhyming words read (and get remembered).

Puzzle Huddle

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7Eleven

Hobby Lobby

The Knickknack Shack

Los Amigos Taqueria

Plan4Demand

Chic Boutique Consignments

ElemenOPillows

The best part of the alphabet.

Try out alliteration

Alliteration is another easy way to come up with a catchy and cognitively fluent business name. Here are some alliterative examples for you:

Clickety Clack (game store)

Horizons for Homeless Children

Superscapes

The Tiny Tassel

Mighty Mule (security)

Decorating Den Interiors

Encore Electric, Inc.

Beet Box Cafe

Unique business name ideas

“Creative” and “unique” are interchangeable adjectives, but for the sake of this post, I’m allotting this category of business name ideas to those of eccentric nature.

Go for colors, animals, or fresh produce

I’m not even kidding here. It would seem as though any combination of animals, colors, and organic matter is game for a business name—even if the name gives no indication of the business type.

Arctic Wolf Neworks, Inc (cyber security)

The Zebra (car insurance comparison website)

Purple Mango (this is the name for a cafe, a skincare and laser office, and a media company)

Blue Kite Web Solutions LLC

The Maroon Door (restaurant)

Unchained Carrot (marketing)

The Orange Goat (restaurant)

How to come up with a unique business name: Combine (1) color + (1) animal or plant.

Tap into onomatopoeias

Words that define themselves by their very pronunciation? Prime business name material. Plus, these words usually help indicate what kind of business you are.

Thump Coffee

Clink Boston (a bar)

Clink Inc

Crunch and Munch (also rhymes!)

Crunch Fitness (not used as onomatopoeia, but still a fun word!)

Whoosh Auto Care

Beep Beep Auto School

Whizz Kids Tutoring

RELATED: The Best Small Businesses to Start for Every Type of Motivation

Go for something over the top

This all depends on your industry, brand, and personality. For example, using slang or movie titles isn’t going to fly for an insurance company, law firm, or consulting business.

The Breelancers (brie/cheese store)

Weed Man Lawn Care

Real Imposters Jewelry

Kerplunk Portables

The Codfather

Indiana Bones and the Temple of Groom

Can you even?

Smart business name ideas

These business names may not be as catchy or creative, but they contain words that are meant to reflect the value proposition or core values of the company. Keep in mind though, that this can put your business under extra scrutiny.

Reflect your core values

This could be a good way to keep your core values at the forefront of your employees’ minds. But again, they’ll also be at the forefront of your customers’ minds too—which can raise expectations. Not saying you can’t meet them—but no business can please everyone.

PrimaCARE (medical)

Kindness Animal Hospital

Patient First Chiropractic & Physical Therapy

Fidelity Investments

Tenacity (education)

Indicate your value proposition

Similarly, you could go with a name that highlights an element of your value proposition. Just remember that unfortunately, there are people out there just waiting to find a reason to to complain. The second someone has a hard time at your EZ Eyecare business, you’ll be sure to hear it from them.

Bottom Line Tax Services

B2B Salesify

Anytime Fitness (24-hour gym)

Holistic Business Excellence

One Stop Painting & Renovating

CustomMade (jewelry)

EZ Eyecare

Reliant At Home

EveryStep (home care)

5280 Digital (5280 feet in a mile)

Siteimprove (websites)

Forecast5 Analytics

Five Star Senior Living

Small business name ideas

Most business name ideas can work for any size business, but here are some suggestions geared specifically for small businesses.

Use “people” words

While larger businesses and corporations might end their business name with their product/service (Apex Technologies) or a word with a large connotation (“group,” “corp,” etc.), small businesses can go with more personable “people” words. These often represent the founders or owners of the business.

The Moving Guys

Sister’s Restaurant

Ruggiero Brothers Oil

Angela’s Bridal

The Tree Fellas

The Coffee Girl

The Building People, LLC

The Wine Guys

Try other languages or synonyms

One way to add a little creativity is to use a family pronoun in another language (if that language is relevant to you personally or your business). You can also use synonyms.

Amigos Barber Shop

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Tatte Bakery

Tatte means grandma in Hebrew.

Tatte means grandma in Hebrew. Zio’s Deli

Zio means uncle in Italian.

Zio means uncle in Italian. Aegis Chiropractic & Physical Therapy

Go for small words

Embrace the smallness of your business! Use words to emphasize small things, or better yet, small things with big power.

Tiny Rebellion

Small Giants

Think Big Work Small

Small Ax Creative

Small Potatoes Catering

Small Dog Creative

Tiny Legend Learning Academy

Local businesses tend to be more authentic and personable, and consumers are generally inclined to support them. Feel free to amp up your business appeal by using local language in your business name.

Local Bounti

Local Roots

Neighborly Software

Neighbors Construction

Nearby Notary LLC

Local 149

Now we’re going to head into some company names for specific industries, including marketing, media, consulting, technologies, and security.

Marketing company names

Marketing company names tend to contain words associated with growth, visibility, and attention.

Growthonics

ClatterChatter

Fewofmany

Volume Nine

Ignite Visibility

The Bureau of Small Projects

Idea Grove

KickStart Marketing

Digital Dive Marketing

She Runs It

Be Busy Being Awesome Agency

SmarkLabs

The Growth Co.

Creative Juice

Be Seen Solutions

Color 9 Creative

The Invisible Paintbrush

Obvious Agency

Brandopedia

Fill the Gap Marketing Limited

Empiric Marketing

Media company names

I learned upon writing this post that media company names are the most eclectic ones out there. There isn’t really a common theme other than the fact that they’re all kinda quirky and fun.

Webpreneur Media

Medsnake Media

Big Honcho Media

Everglow Media

Clicky Media

Vibrant Media

Fearless Media

Splash Media

Velvet Media

Vertigo Media

9Yards Media

Redsprout Media

Bluesteak Media

Weekend Media

Fork Media

Idiotic Media

Tiny Milkshake Media

Because media company.

Consulting company names

Consulting company names tend to contain words associated with foundation, authority, collaboration, impact, achievement, and reward.

Acumen

Affirma

Answerport

Archimedes (greek mathemitician)

Navigate

Alliance Solutions Group

Allied Consultants

Catalyst Consulting

Cognizant

Collabera

Data Driven Decisioning

Delegata

Diligent Innovations

Edge Strategies

Eight Revolution

Endeavor Partners

Experience Impact

Fusion Alliance

Fresh Squeezed Ideas

Genesis Consulting

Ground floor Consulting

Holistic Business Excellence

Ilumina Solutions

Incrementa (un)Consulting

Innosight

Integrated Insight

Optimity

Perficient

Plan4Demand

Proactive Worldwide

Protiviti

Sage Consulting

Sapient

Swingtide

Utopia Global

Visionary Consulting

The Prize

Technologies company names

Technology company names contain words associated with intelligence, forward thinking, agility, the ether (air and space), and connectivity.

2Gig Technologies

Airbyte

Alfatek

Aurora IT

Axle

Exacq Technologies

Excelero

Evolv Technology

Gecko Dynamics

Hello Ace

Hello Nerds

Ideas2IT

Innominds

Innoometriks Incorporated

Looking Point

Let’s Think Wireless

Matrix Systems

Nerd Crossing

Personetics

Quisitive

Reef Technology (love this one)

EnableIP

Converged Communication Systems

Stratosphere Networks, llc

ThinkSys

UniVoIP, Inc

WeDigTech

SAGE Integration, Inc.

Savant Systems LLC

Scality

Sparkline

Technologent

Plexus

Security company names

Security company names use words associated with vision, strength, speed, readiness, and instinct.

3rd Eye Surveillance

4Front Engineered Solutions

ActivIdentity

Alpha Arseanl LLC

Bandit Solutions

Blackbelt Technologies

BlackHawk Products

Bombardier

BrickHouse Security

BullGuard

Castle Defense 360

Champion Alarm Systems, Ltd

Datawatch Systems

Deep Instinct

Deep Sentinel

Defendify (this is my personal favorite)

Deterrent Technologies

Digital Guardian

Drawbridge

Eagle Eye Systems

Eye Spy Security

FIDO Alliance (Fast Identity Online)

Fierce Access Distributors LLC

First Defense

Fortified

GateKeeper Security

Glympse

Hawkeye Security

Scorpion Protection

Instantly Safe

Intellicam Systems

Intellicheck

Keeper Security, inc.

KEYper Sytems

LaserShield

LiveWatch

NestLabs

Nuance Communications, Inc.

Omnilert

Orion Networks

Preventia

Rapid Security Solutions, LLC

Reliant Safety

ReliaQuest

Safe Haven Security

Safetrust Inc

Salient Systems

Securiteam

SheildIT

Silent Sentinel Stealth Monitoring

Sting Alarm

Stone Security

Surety Security

Threat Extinguisher

Tripwire

Ultrasafe Security Specialists

Videolarm

VigilEASE, Inc.

And remember, as mentioned above, these are real business names, so stay away from infringement by checking your business name idea with the US Trademark Checker as well as entity name availablity in your state. Have any cool business names to add to this list for inspiration? Let us know in the comments!

wordstream.com - 268 Creative Business Name Ideas (Curated, Not Generated!)