Photo: Yan Krukov

What businesses will thrive in 2022?

Industries to consider for business ideas in 2022 Sustainability. ... Pet services. ... Fitness. ... Digital events and conferences. ... Home improvement. ... Freelancer support.

webflow.com - 6 businesses that will grow in 2022 and beyond - Webflow

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2021 has been the year of revisiting our old ways of working and reimagining what our work could look like in the future. The Great Resignation is in full swing, opportunities are opening up, and many people are considering what it would look like to start their own business. Here are some of the business ideas that are likely to grow in 2022. In fields like virtual event planning, the entire business model is fairly new. The people making online hosting platforms are envisioning what virtual events could look like. Markets like pet services have existed for years but are now exploding with possibilities because so many people adopted animals during the pandemic. Regardless of how new or old the field you are interested in is, fresh thinking and a beautiful website can set your services apart. Whether you are considering making a foray into entrepreneurship or are a web developer trying to anticipate what kinds of websites you might be hired to create in the upcoming year, this list is here to provide you with some inspiration.

Industries to consider for business ideas in 2022

1. Sustainability

According to NYU Stern’s 2020 market research, “sustainability-marketed products grew 7.1x faster than products not marketed as sustainable.” More people than ever are aware of the impact of their actions on the environment, and this is reflected in their shopping behavior. According to GWI’s research, 52% of consumers want products with less or recycled packaging, 48% want more affordable eco-friendly products, and 44% want products with more natural ingredients. There are opportunities for niche businesses offering local green alternatives. Nordic Harvest in Denmark grows fresh salad greens locally with sustainable agricultural techniques. In Portugal, NGS makes textiles that meet the highest environmental standards so that designers can make their products from locally sourced fabric. There is also demand for more eco-conscious services like Sphere, which provides an index for 401(k)s that divest from fossil fuels. However, the market has seen so many new eco-friendly products released that it may be difficult for consumers to navigate. This opens up opportunities for a new type of business. Services that provide recommendations and education on eco-friendly products or help individuals assess their own environmental impact will likely be popular.

Aurora: ecological self-assessment

Aurora provides a self-assessment quiz and then uses the results to provide customized recommendations and reviews, helping customers choose better products and services. Their website is clean, bright, and easy to navigate. Their Carbon footprint quiz developed using Webflow’s support for interactions is an engaging way for users to interact with their service.

2. Pet services

Whether people were lonely in isolation or found themselves with more downtime, America's love of pets boomed in the past year. The ASPCA found that one in five of the people they surveyed had acquired a dog or cat between March 2020 and May 2021. Plus, pet industry expenditures grew from $97.1 billion to $103.6 billion during the same time period. More new pets mean an increased need for training, walking, feeding, and other pet care services. There are so many businesses that can help serve this demographic.

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With all the new pet service businesses popping up, PetExec cleverly saw an opportunity to step in and provide technical support to help manage those businesses. Watchdog Labs helps pet owners find the best food for their companions by rating nutrition and environmental impact as well as monitoring recalls. For those who have lost a companion, Eterneva creates lab-grown diamonds from pets’ ashes to remember them by.

Paway: dog walking maps

Paway is a dog walking app that provides neighborhood information to help dogs and their owners have safer and more enriching walks together. It also connects them with the dog-owning community around their neighborhood and distributes lost pet alerts. In addition to all the adorable pet photos they get to adorn their website with, they use a slider to show how the features of their app work in real life.

3. Fitness

The wellness market is already a well-established one, with a market of more than $1.5 trillion and growing. But the pandemic changed how people approach their fitness routines in a big way. As a result of reduced access to gyms, people discovered the upsides to working out from home. Acumen Research expects the home fitness market to reach $14.8 billion by 2027. Products like BodyGym that make home workouts more effective could be a promising opportunity. Health and wellness apps are a huge market as well, with downloads growing by 46% worldwide at the beginning of 2020, according to the World Economic Forum. People have also been enjoying physical activities that are less workout-focused, like climbing or martial arts. Facilities like High Point Climbing and CKO Kickboxing have seen lots of success and PushPress provides software to help run independent gyms and smaller facilities.

Fyter: home workout improvement

A big drawback of home workouts is the absence of trainers who can give important feedback about proper form. Fyter addresses this problem by using augmented reality technology to monitor your form and track your fitness progress. Websites for apps should be pared-down, focusing on the application itself as a product, and this one does an amazing job of using animated images to highlight the product.

webflow.com - 6 businesses that will grow in 2022 and beyond - Webflow

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